Social Media for Non-profits – Five Good Ideas

I attended Maytree’s Five Good Ideas session on social media for non-profits in mid-October. Presenter Bhupesh Shah of Seneca College and ethnicomm inc. shared his thoughts on how non-profits can leverage the power of social media in their work.

Bhupesh Shah’s Five Good Ideas:

  1. Don’t be afraid to open up.
  2. Think like a for-profit.
  3. Offer value to your stakeholders by curating and sharing relevant information.
  4. Look out the window.
  5. Develop a social media strategy before dipping your toe in the water.

He addressed some common organizational concerns and outlined some interesting examples of how new tools are being used. Shah also introduced a variety of mostly free resources organizations can use to expand their presence and manage their social media activity.

Maytree has posted his half-hour presentation online ( The presentation is worth a watch for organizations that are thinking about how best to use social media, or for those who are in the process of developing a social media strategy.

It was the first time I’d managed to get to one of the Good Ideas sessions and I liked the format. The lunchtime session included an informative presentation, small group discussion, followed by a plenary Q&A (and food!). There was an interesting mix of participants, which made for good conversation. So if the topic is of interest to your organization – I recommend you go. You can sign up to be notified about future sessions: